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Long pieces on AI SEO, international search, links, WordPress and paid media. Written to rank for the term, and to point at the page that should take the enquiry.

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Frosted glass cards on a dark desk with one lime marker, illustrating Google AI Overviews optimization AI SEO · 10 October 2026 · 9 min Google AI Overviews optimization: earn the citation, not the leftover click Google AI Overviews optimization earns the citation without surrendering the click. Method, measurement and the rankings that still produce enquiries. Two paper sheets joined by thread and a lime seal, for a serious link building programme Link building · 2 October 2026 · 6 min What a serious link building programme looks like If the pitch would embarrass you in front of the client, it is the wrong link. Brass pins and a single lime bead connected by thread, a map for entity SEO AI SEO · 26 September 2026 · 9 min Entity SEO for ChatGPT and Perplexity: make the brand the source they quote Entity SEO for ChatGPT and Perplexity starts with facts, not prompts. How brand mentions and consistent pages become the source that gets quoted. A laptop and stopwatch on oak, reviewing WordPress speed and Core Web Vitals WordPress · 18 September 2026 · 6 min WordPress speed: the checks that actually move rankings A perfect lab score will not save a page that says nothing. A slow page will cap one that does. Folded maps and a compass on stone, prepared for international SEO planning International SEO · 12 September 2026 · 9 min International SEO and hreflang: rank a market, do not clone a site International SEO ranks a market you can fulfil. Hreflang, country targeting and localised research, without cloning the site you already have. Two stacks of index cards clipped together, a shared PPC and SEO keyword map PPC · 3 September 2026 · 5 min PPC and SEO should share one keyword map Paid and organic teams that will not look at each other's queries are paying twice to learn the same lesson. Two sheets of paper joined by thread and a lime seal, for editorial link building Link building · 29 August 2026 · 9 min Editorial link building: a programme that survives the next spam update Editorial link building survives spam updates when the page deserves the mention. A working method for pitches, measurement and what to refuse. A tidy equipment cabinet with one indicator light, used as a technical SEO audit metaphor Technical SEO · 15 August 2026 · 9 min A technical SEO audit for commercial sites, not a 90-page PDF A technical SEO audit that orders crawl budget, indexation, canonicals and Core Web Vitals for a commercial team, not a 90-page PDF of noise. A brick storefront at dusk with a map pin, for local SEO and Google Business Profile work Local SEO · 14 August 2026 · 6 min Local SEO that survives a sceptical Google profile The map pack is won by consistency and proof, not by stuffing the city into every heading. A laptop, stopwatch and pencil arranged to review WordPress Core Web Vitals WordPress · 1 August 2026 · 9 min WordPress Core Web Vitals: the speed work that actually protects rankings WordPress Core Web Vitals: the page speed work on LCP and INP that protects rankings on templates people actually buy from, not a vanity lab score. A quiet storefront at dusk with a map pin, for Google Business Profile SEO Local SEO · 18 July 2026 · 9 min Google Business Profile SEO for brands with more than one door Google Business Profile SEO for multi-location brands: true NAP consistency, real premises, and a refusal of doorway pages dressed up as extra branches. Two stacks of index cards held by one clip, a shared PPC and SEO keyword map PPC · 4 July 2026 · 9 min PPC and SEO on one keyword map, so you stop paying twice to learn PPC and SEO on one keyword map, using the search terms report and Google Ads negatives so paid and organic stop paying twice to learn the same query. A typeset page and pencil on a desk, laid out for on-page SEO On-page SEO · 20 June 2026 · 9 min On-page SEO for service pages that have to take the booking On-page SEO for a service page means matching the query, proving the offer, and pointing every internal link at the URL that takes the booking. Newspaper proofs and a pencil on a newsroom table, for off-page SEO Off-page SEO · 6 June 2026 · 9 min Off-page SEO is digital PR with a URL, not a catalogue of domains Off-page SEO is a pitch for a real editorial mention of one URL, not a monthly catalogue of referring domains sorted by a third-party score. A research notebook with one marked passage, prepared as an SEO content brief Content · 23 May 2026 · 9 min The SEO content brief that stops writers ranking for the wrong query An SEO content brief names the URL, the query, the proof and the internal links, so the draft cannot quietly rank for a question you did not need. A phone and a newspaper joined by a ribbon, for social media marketing that supports search Social · 9 May 2026 · 9 min Social media marketing that feeds search, instead of a quiet feed Social media marketing feeds search when each post repeats a true offer, names the brand clearly, and sends the right people to one specific URL.