Tracking
If the conversions are fiction, nothing else matters. We fix measurement first.
Pay-per-click
Paid search is useful when the account is boring in the right way: clean structure, ruthless negatives, conversion tracking that matches the CRM, and landing pages that agree with the ad. We manage that. You stay in control of the media budget.
Who it is for
- Leads businesses paying for clicks that never become calls
- Shops ready for Shopping or Performance Max with guardrails
- SEO clients who want paid to cover the terms that will take months
What is included
- Account rebuild or a disciplined tidy, not a blind relaunch
- Conversion tracking checked against real enquiries
- Search terms review and negative lists
- Ad and asset testing on a schedule
- Landing-page notes for your site or our WordPress team
- Spend pacing so the budget does not vanish mid-month
How the work runs
Structure
Campaigns follow margin and intent. Brand, generic, competitor — separated.
Creative
Responsive search ads with real offers, not five ways to say 'best service'.
Control
Weekly search-term passes in month one, then a steadier rhythm once waste is down.
Packages
Order PPC online.
Starter Ads
£550 per month + spend
One search cluster, run properly.
- Search only
- Tracking setup
- Landing-page notes
- Monthly report
Performance
£1,100 per month + spend
Search plus remarketing, with room to test.
- Search and remarketing
- Weekly term reviews
- Asset testing
- Shared SEO keyword map
Full funnel
£2,200 per month + spend
Search, shopping and a paid-social overview.
- Multi-network
- Feed checks
- Creative coordination
- Fortnightly commercial review