An independent jeweller whose Instagram was busy and whose product URLs were invisible.
WooCommerce tidy-up, collection architecture, and social creative that points at pages worth ranking.
Situation
Beautiful work, a slow theme, duplicate collection URLs and a feed that never linked to the thing being sold.
Moves
- Rebuild the shop on a lighter WordPress theme and cut the plugin list.
- Give each collection a real introduction, internal links and unique imagery.
- Point the social calendar at launches and repairs — the two queries with intent.
- Add a small remarketing list instead of boosting random posts.