A regional clinic group with five listings and one confused website.
One page per clinic, consistent citations, and a review habit the front desk can run.
Situation
Head office had rewritten the homepage five times. The clinics themselves were barely represented, and two old listings still used a closed address.
Moves
- Build a location template with clinicians, parking, treatments and a real map.
- Merge or close duplicate profiles. One name, one phone, one category set.
- Give reception a same-day review ask, with a rulebook for replies.
- Support with restrained search ads on treatment terms, split by clinic.