A Midlands trade brand that needed the phone, not more blog traffic.
Service pages, a clean Google profile and a small paid search net around the jobs with margin.
Situation
The site talked about the company. Customers were searching for the job: boiler, roof, driveway, emergency. Organic visits looked fine and the diary did not.
Moves
- Rewrite each trade as its own page with proof, area and a single next step.
- Align the Google Business Profile categories with the jobs that actually pay.
- Run branded and high-intent search ads only after call tracking is honest.
- Earn a handful of local editorial mentions instead of a bulk link pack.