The SEO Jackers journal

SEO guides for better business decisions

Practical search, ecommerce and measurement guides for businesses in the USA, UK, Canada, Australia and European markets.

Lead Measurement

GA4 Lead Tracking for Service Businesses: Measure Real Enquiries

Define and test lead tracking for forms, calls and bookings, separate intent from qualified enquiries and build a report that supports decisions.

October 17, 2026